Gala Bingo (rebrand project from Buzz Bingo)
Delivering a rebranding strategy across a number of locations to a tight timescale is no mean feat. Nevertheless, Bagnalls delivered 100% on its commitment to redecorate over 30 Bingo clubs as part of a rebrand for Buzz Bingo. With such a varied estate, the process had to be planned to perfection and a bespoke redecoration scheme developed for every club. The team at Buzz Bingo provided clear instructions for each individual site across the Southern region. All customer facing areas including, the lobby, bingo sales area and bingo hall were highlighted for redecoration with a contemporary colour palette of dusky pinks and greys. Bagnalls used its Special Projects division to manage the redecoration of more than thirty clubs from Plymouth to Colchester, with the support of the local Bagnalls branches.